7 Benefits of Investing in a Property During the Launch Phase

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Investing in property during the launch phase offers several advantages that potential investors should consider. The launch phase of a property development project is an exciting time when developers unveil their plans for new constructions. It’s during this phase that investors have the opportunity to secure a property at the ground level, often at a more affordable price compared to later stages of development. This early involvement can provide investors with a range of benefits that can enhance the value and potential returns of their investment.

Early Access to Prime Real Estate

  • Beyond Selection: Go beyond choosing just any unit – secure preferential locations within the project, like corner units with better views or ground-floor units with private gardens. This can significantly impact future value and rental potential.
  • Market Buzz: Be among the first to capitalize on upcoming infrastructure projects or developments in the area that could significantly increase property prices.
  • Community Building: Get in on the ground floor to build a new community. This can foster a strong sense of belonging and potentially lead to higher property values in the long run.

Customization Opportunities

  • Tailored Investment: Don’t just settle for a standard layout – personalize your property to suit your specific investment goals. This could involve choosing finishes that cater to a specific tenant profile or maximizing usable space for higher rental yields.
  • Future-Proofing: Opt for features that will remain relevant and desirable in the future, such as smart home technology or energy-efficient appliances. This can enhance your property’s appeal and value in the long run.
  • Unique Selling Proposition: Create a one-of-a-kind property that stands out from the competition, potentially commanding a premium price or attracting better tenants.

Potential for Higher Returns

  • Compounding Appreciation: Benefit from the compounding effect of early purchase and price appreciation over time. The longer you hold the property, the greater the potential return.
  • Exit Strategies: Explore various exit strategies beyond resale. Consider renting the property for a steady income or flipping it for a quick profit once construction is complete and market demand peaks.
  • Tax Advantages: Depending on your location and investment strategy, you might be eligible for tax benefits like lower capital gains tax rates or depreciation deductions.

Lower Maintenance Costs

  • New is Good: Brand-new properties typically require minimal maintenance in the initial years, saving you money on repairs and replacements.
  • Warranty Coverage: Many developers offer warranties on construction and appliances, providing additional peace of mind and reducing your financial burden.
  • Modern Materials and Technology: New properties often utilize modern, durable materials and energy-efficient technologies, leading to lower long-term maintenance costs.

Positive Negotiation Power

  • Early Bird Discounts: Developers are often more willing to negotiate with early buyers, offering attractive discounts, freebies, or flexible payment options.
  • Bulk Purchase Leverage: If investing in multiple units, negotiate even better deals by leveraging your bulk purchase power.
  • Developer Reputation: Build a positive relationship with the developer, potentially leading to preferential treatment in future projects.

Potential for Rental Income

  • High Demand: New properties in desirable locations often attract high demand from renters, leading to quicker occupancy and potentially higher rental yields.
  • Modern Amenities: Modern amenities like gyms, pools, and community spaces can attract premium tenants willing to pay higher rents.
  • Professional Management: Consider professional property management services to ensure smooth tenant relations and maximize your rental income.

Potential for Future Appreciation

  • Development Potential: Invest in areas with planned infrastructure development or upcoming amenities, which can significantly boost property values in the future.
  • Gentrification: Be part of the gentrification process in up-and-coming neighbourhoods, potentially reaping significant rewards as the area develops.
  • Market Trends: Stay ahead of the curve by analyzing market trends and identifying areas with strong potential for future growth.


1. How can I find out about property launches?

You can stay informed about property launches by following real estate news, subscribing to developer newsletters, and working with a real estate agent specialising in new developments.

2. What should I consider when choosing a property during the launch phase?

When choosing a property during the launch phase, consider factors such as location, developer reputation, potential for appreciation, and the quality of the construction.

3. How can I finance my investment in property during the launch phase?

You can finance your investment through savings, mortgages, or financing options offered by developers. It’s important to explore all your options and choose the one that best suits your financial situation.

4. Are there any risks associated with investing in property during the launch phase?

Risks can include delays in construction, changes in market conditions, or the developer not delivering on promised amenities. It’s important to conduct thorough research and due diligence before investing.

5. How can I maximize my returns when investing in property during the launch phase?

To maximize returns, consider strategies such as buying multiple units, negotiating favorable terms, and holding onto your investment for the long term to benefit from potential appreciation.

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