Real estate top investment option for Chennai women, beats gold and fixed deposits: Study

A lady

Real estate consisting primarily of residential segments has emerged as the most popular investment option for Chennai women, says a survey. Nearly 59% of women participants in the city voted for real estate as the best investment option, followed by 18% for gold, 14% for fixed deposits, and 9% for the stock market, according to The ANAROCK Consumer Sentiment Survey. The COVID pandemic and its fallout were cited as major reasons.

Apartments are the most sought-after option because they are safe and easy to maintain. One destination that is seeing a high number of traction with Chennai residents including women to buy a new home or a premium plot is Hiranandani Parks at Oragadam. The emergence of Oragadam as the future perfect residential hub-spot and a long list of amenities and features at Hiranandani Parks are the main reason for this trend.

The emergence of women investor

Though Chennai-based women have always played an important part in the home buying process, the trend of women being independent buyers and investors is fast catching up. Women prefer homes with easy access to school and work.


A popular automobile hub, Oragadam has witnessed massive industrial and infrastructure growth over the last few years. Home to 22 Fortune 500 companies, and automobile giants, several MNCs have established their foothold in the region. The influx of a large workforce has led to an increase in residential real estate growth here, with Hiranandani Parks being one of the most preferred townships by Chennaites to buy a new home.

High connectivity quotient

The most appealing part about Oragadam is its connectivity. Well connected by road and rail, it is strategically positioned between the Grand Southern Trunk Road (NH 45) and the Grand Western Trunk Road (NH 4). Besides, it offers seamless connectivity to Vandalur-Walajabad Highway and Singaperumal Koil-Tiruvallur Highway. The recent announcement by the Govt of Tamil Nadu to set up Chennai’s second airport at Parandur near the Sriperumbudur – Oragadam industrial belt will further bolster the importance of the region.

Hiranandani Parks

The 360-acre sports-themed township with 60% open green space offers trendy 2.5 and 3 BHK apartments designed to suit the needs of today’s family. Where each room fills a need. An environment that allows the residents both independence and togetherness. For those who prefer to create their homes, the premium plots offer them the opportunity to create their dream home. The ready-to-construct plots come with electric, sewage, and telecommunication connections, beautifully paved roads, and more. The long list of amenities includes a Child play area, a Walking path, a Jogging track, multipurpose convention center, TIPS School,  Rela hospital, a Temple complex, musical fountain, landscaped gardens, clubhouse, 9-hole golf course, ICC Test match standard cricket ground, gym, and more indoor and outdoor sporting avenues.

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